SOCIAL MEDIA - GRAND RAPIDS SPORT AND SOCIAL
Posts and Community Engagement
At GRSSC, I helped to manage the Sport and Social Club social media pages. Below, you can scroll through some of my posts.
Of the posts I was responsible for creating, 15 had above average user engagement,* overall engaged 1273 users, and the posts helped to generate a total of 25,114 organic impressions** and an organic reach*** of 21,780 people.
Additionally, I help to increase the Sport and Social Club's visibility within the community by pitching stories to media outlets. Recently, I scored the Club's CEO, Chris Wessely, with two interviews! Check out his interview with WZZM 13 On Your Side and also his interview with Shelley Irwin on the WGVU Morning Show.
The team tasked me with revamping the company's current LinkedIn page to increase followers and engagement on the platform. I managed this projects from October 9 to December 20, 2019:
Increased unique site visitors over the last three months to 65 - a 41% increase compared to the previous three months (July-Sept 2019)
Increased organic post impressions from 0 to 2764 impressions
Increased new page followers by 25 - 25% increase compared to the previous three months
Increased page views by 50% as compared to July-Sept
*User Engagement: number of likes, shares, click-through, and/or comments
**Organic Impressions: Number of times post entered a person's page without paid distribution
***Organic Reach: Number of people who had post enter their screen without paid distribution
