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MICHIGAN SOCCER BUDDIES
When I began at Michigan Soccer Buddies in January 2020, their Facebook page had very low engagement and slow page growth.
Page posting, events, and ads: January 2020 - June 2022​
Increase page likes by 75% over the last two years
January 2020: 1052 likes​
June 2022: 1844 likes
Facebook Advertising: 51 campaigns that: reached 467,424 people, generated 18,000+ results, 41,791 post engagements, and 9,000+ link clicks
Developed copy, graphics, and content calendar
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COMMUNITY OUTREACH
I also created a community relations program to help increase community awareness of Soccer Buddies by hosting events, extra classes, exchanging partner information, and developing community partnerships.
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Wyoming Public Schools
Hope Academy
Vista Charter
Cross Creek Charter
Byron Center Charter
Vanguard Charter
New Branches Charter
Excel Charter
River City Scholars Charter
RPI Restaurant Group - 13 locations
Hulst Jepson PT - 15 locations
Hike it Baby Grand Rapids
Fit4Mom West Grand Rapids
Moms of Grand Rapids
Goldfish Swim School
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My Summer 2022 interns worked on dropping cards at an additional 13 daycare locations as well as 8 private schools within the Grand Rapids area.
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I have also partnered with local companies to host events such as Fit4Mom Grand Rapids Demo Days as well as put together numerous giveaways (Goldfish Swim, Hulst Jepsen, K&H Designs, Busy Books, and more!)