MICHIGAN SOCCER BUDDIES
When I began at Michigan Soccer Buddies in January 2020, their Facebook page had very low engagement and slow page growth.
Page posting, events, and ads: January 2020 - June 2022
Increase page likes by 75% over the last two years
January 2020: 1052 likes
June 2022: 1844 likes
Facebook Advertising: 51 campaigns that: reached 467,424 people, generated 18,000+ results, 41,791 post engagements, and 9,000+ link clicks
Developed copy, graphics, and content calendar
COMMUNITY OUTREACH
I also created a community relations program to help increase community awareness of Soccer Buddies by hosting events, extra classes, exchanging partner information, and developing community partnerships.
Wyoming Public Schools
Hope Academy
Vista Charter
Cross Creek Charter
Byron Center Charter
Vanguard Charter
New Branches Charter
Excel Charter
River City Scholars Charter
RPI Restaurant Group - 13 locations
Hulst Jepson PT - 15 locations
Hike it Baby Grand Rapids
Fit4Mom West Grand Rapids
Moms of Grand Rapids
Goldfish Swim School
My Summer 2022 interns worked on dropping cards at an additional 13 daycare locations as well as 8 private schools within the Grand Rapids area.
I have also partnered with local companies to host events such as Fit4Mom Grand Rapids Demo Days as well as put together numerous giveaways (Goldfish Swim, Hulst Jepsen, K&H Designs, Busy Books, and more!)